Marketing, Bachelor degree, Master degree

Marketing is the process of getting products into the view of potential customers. Effective marketing drives sales and revenue, making it essential for companies in every industry. Because of the significant role marketing plays in most businesses’ success, students can pursue different types of marketing degrees with confidence that, after graduating, they will have a diverse range of potentially lucrative career opportunities to choose from.

There are several important types of marketing degrees students should be aware of, including the Bachelor of Science in Marketing, the Bachelor of Science in Business Administration, and MBA in marketing. Bachelor’s degrees are designed to prepare students for entry-level marketing professions that involve researching markets and formulating strategies to determine the best way to thrive within them. With a master’s level of education, marketing professionals can better qualify for senior positions including leading or managing employees to devise and implementing whole marketing strategies.